About
Astra Accessories is an e-commerce store specializing in crafting and selling jewelry to Gen Z. Its visual identity is inspired by the "molten chrome" aesthetic that went viral on Instagram in 2022.
Logo Design Process
step 1: Research & Sketching. I conducted research to familiarize myself with the brand, the molten chrome aesthetic, and the competitive market. I discovered that the meaning of the brand's name "Astra" is "star" in Latin. I began sketching concepts that would incorporate star-like traits within the typography.
step 2: Experimenting & Finalizing. During this step of the logo design process, I experimented with different typographical compositions and made changes to perfect the final versions of the logo.
step 3: 3D Modeling & Animation. I created a 3D model of the logo in Illustrator, then imported the .obj file into Blender and adjusted the environment lighting and material properties. I then created a rotating animation of it in After Effects.
step 2: Experimenting & Finalizing. During this step of the logo design process, I experimented with different typographical compositions and made changes to perfect the final versions of the logo.
step 3: 3D Modeling & Animation. I created a 3D model of the logo in Illustrator, then imported the .obj file into Blender and adjusted the environment lighting and material properties. I then created a rotating animation of it in After Effects.
