About
Enphinete is a creative studio based in Miami that aims to empower brands by creating professional visual identities that help them reach their business goals and target the right audience.
AI generated image of a modern office space
AI generated image of a modern office space
Identity Design Process
The modern characteristics of Enphinete's visual identity project professionalism. Its neutral warm color palette is inviting, and the addition of bright orange inspires optimism, confidence, enthusiasm, warmth, and friendliness. These visual qualities are meant to encourage B2B lead generations.
Logo Design Process
To further support the brand's visual identity the logo has to project the same qualities mentioned above: professionalism, modernity, and friendliness. To achieve this, I followed these steps:
step 1: Research & Sketching. I conducted research into the competitive market's branding and into modern logos to gain inspiration
step 2: Experimenting. Based on my research, modern logos are geometrical and require grids to be created. Therefore, I created multiple conceptual versions using the grid technique.
step 3: Finalizing. During this step of the logo design process, changes were made to perfect the final versions of the logo.
step 2: Experimenting. Based on my research, modern logos are geometrical and require grids to be created. Therefore, I created multiple conceptual versions using the grid technique.
step 3: Finalizing. During this step of the logo design process, changes were made to perfect the final versions of the logo.
I believe it is necessary to create at least 2 versions of a logo for uses in different contexts. For example, using just the logomark is more appealing in a social media post as it reinforces the brand's visual identity and increase brand awareness without tiring the eyes with additional text. In contrast, a combination logo would look better on content meant to establish brand presence, such as a flyer or a website homepage.
Combination Logo 1
Combination Logo 2
Website Design
I designed Enphinete's website using Wordpress. Its design was mainly aimed at mobile users as the main marketing channels are social media apps, such as Instagram. Due to the short attention span that is associated with mobile users, I simplified the content by only creating 3 main pages: About, Contact, Blog) and typed copy that is straight-forward and easy to read. The About page doubles as the landing page, and it includes a brief description of the brand, its services, its strengths, a visualization of the services, and a CTA. The Blog page was added to improve SEO.
Visit the website: enphinete.com
Instagram Carousel Template
Instagram Story #1
