About
Reflected Nature is an e-commerce store that creates organic cosmetic products for an audience that is passionate about connecting with the natural environment and dislikes synthetic products.
AI generated image of natural textures
AI generated image of cosmetic products
AI generated image of a sunny dessert environment
Identity Design Process
The visual identity of Reflected Nature was designed with the intent of simulating organic and natural qualities, and differentiating itself among a sea of competitors. With this in mind, I opted for creating a unique color palette including:
- a dark cool brown, inspired by tree bark;
- a light yellow-green, inspired by floral sceneries, and chosen specifically to be utilized in contrast with the brown;
- a light cream that creates harmony and adds warmth to the palette.
Logo Design Process
step 1: Experimented visually by writing the company's name in different fonts and selected the most fitting one as my working foundation. The font I chose is a feminine modern serif.
step 2: Modified the "N" and "R" using the Pen and Width tools in Adobe Illustrator.
step 3: Reflected the "R" to visually communicate the brand's name.
step 4: Created 3 variations of the logo to be used for different layouts and scenarios.
step 2: Modified the "N" and "R" using the Pen and Width tools in Adobe Illustrator.
step 3: Reflected the "R" to visually communicate the brand's name.
step 4: Created 3 variations of the logo to be used for different layouts and scenarios.
Business Cards
Instagram Carousel Template
Animation created with After Effects and Photoshop.